Our History

John Edward Basanese started West General, LLC. selling industrial machinery and equipment in the California Bay Area during the 70's. John was an engineer and a problem solver, so when his clients started to complain about the noise from their machines, they turned to John for a solution. Working with his wife, Eleanor, John designed and built West General's first acoustic products: hand-sewn panels and curtains.

West General was founded on the principles John held from his time serving as an aircraft mechanic and proud father of six; principles of fairness, respect, honesty, and service. And while John passed away in 2006, his leadership lives on through the stewardship of his wife, children, and grandchildren.

Acoustics have become our passion. And four decades of service in the industry have taught us that the best solutions rarely come in a box. We pride on ourselves on working with you to craft a system that is both stunning and practical.

Meet the Team

West General Acoustics is a family-business that has been working in the acoustics field for four decades, representing three generations. Under the management of our founder's daughter, Sharon, West General has blossomed into a Northern California powerhouse of acoustic design, representing a wide range of manufacturers with a legacy of providing honest solutions to acoustic problems.

Sharon Sullivan

President and General
Sharon joined the business in 2008 and the company has flourished under her leadership. Sharon loves to drive up the coast with her labradoodle puppy, Brea, and watch the sunsets. Sharon drinks black ice tea with milk and extra ice.

Edward Basanese

Vice President
Edward joined the West General team in 1987 and has been actively involved in acoustics and noise control solutions for our customers. He will assist with export orders and with environmental control inquiries. He enjoys office brewed coffee.

Beau Knapp

Sales Associate
Beau is a core member of the sales team and specializes in international projects. He loves to play competitive video games and is the proud father of a newborn. Beau enjoys nice, cold soft drinks.

Eleanor Basanese

Eleanor Basanese co-founded West General with her husband, John Basanese, in 1975. She is blessed to have six wonderful children, twenty-one precocious grandchildren, and sixteen darling great grand children. Eleanor drinks iced green tea.

Kim Pfahnl

Kim just celebrated her fifth year with West General Acoustics, and when not crunching numbers, spends her time in advocacy and support of the arts. Kim drinks specialty coffee from home.